Practical workshop for experienced and novice managers with communication responsibilities
Discover the Secrets for Persuading Sponsors, Senior Executives and End Users to Support Your Project
Proven tips, tools and techniques to help you win the support of your key audiences
Only 15 places available per workshop
In-house workshops delivered globally
This workshop is very practical and directly relevant to the issues and challenges you face in your current role.
Over two days you will develop strategies, activities and new communication skills to persuade key audiences to become involved in your project or programme.
Plus you will have a greater understanding of the different interests, expectations and influence of your sponsor, senior executives and end users.
Each day you will leave with at least four tangible relationship-building tools you have developed that are tailored to your audiences as well as your team’s capabilities.
There will be lots of time working with your workshop leaders one-on-one and in small groups to resolve any implementation issues and make sure your plan and schedule work for you.
These two days are directly relevant to people who lead teams. We’ll be sharing lots of tips, techniques and tools that professional communicators and HR consultants use on a daily basis. You won’t need theoretical knowledge or qualifications to use them as well.
Here are just some of the problems this workshop solves
“There’s no point as no one listens to what we say”
“We have different communities of stakeholders who have different agendas”
"There is lots going on, lots of priorities and sadly communications is seen as peripheral rather than core”
“Knowing what to communicate and to who, who are the key stakeholders who need to know information now, and what actions do we want from them?”
“We’re battling cynicism following the unsuccessful delivery of a similar project five years ago”
“Some people don’t like change”
“In the past we have not engaged directly with senior stakeholders”
“We want to better understand what makes senior executives tick”
What we’ll cover each day
Day one – Re-engaging Senior Executive Support
Building personal credibility
Understanding their perspectives
Getting executives involved in your project
Demonstrating the benefits for them and the business
Day two – Persuading End Users Your Project Benefits Them
Reducing the risks for them
Creating desire for change
Creating opportunities for end users to get involved
You will receive individual coaching and feedback during each day, as the workshop is limited to 15 delegates. This ensures that we can meet your individual needs.
You’ll take home an invaluable manual containing detailed background information, plus plenty of room for your own notes. Everything you learn will be at your fingertips long after the workshop ends.
A follow-up session two weeks after the workshop to help you work through issues implementing your communications plan and schedule of activities.
Ad-hoc email support from the workshop leaders.
Critique of Feedback Mechanisms
A comprehensive overview of the most popular feedback mechanisms, including how to create and manage them.
Improve Your Active Listening Skills
A guide to help project managers listen to what others are saying and respond appropriately.
Weekly CommsAbilities ezine containing practical advice on turning projects around using communications.
Introducing your workshop leaders
Jo Ann Sweeney BA FCIM(Dip) FCB Journalism(cert)
Jo Ann Sweeney is a communications consultant who helps project teams win the support of their sponsors, senior executives and end users. She is known for her ability to clearly communicate technical and complex information so audiences understand both the detail and relevance to themselves.
Jo Ann specialises in helping clients develop communication plans that they are able to implement with the resources they have. Her results-focused approach ensures communications achieve their objectives, meet audience expectations, make best use of resources and deliver value to reputation and the bottom line.
Projects have spanned skills development, new product launches, office relocations, redundancies and redeployment, political lobbying, technology rollouts and brand makeovers for a number of corporates including BT, O2, Federation of Small Businesses, London Councils and Transport for London.
She has more than 25 years experience and is a trained journalist, chartered marketer and fellow of the Chartered Institute of Marketing, fellow of the British Association of Communicators in Business and member of the Institute of Directors.
Sarah Coleman BSc(Hons) MBA MAPM FCMI MIBC CIM(Dip)
Sarah is an award winning business coach, business consultant and lecturer. She specialises in strategic change programmes and leadership coaching and has been recognised for her coaching successes by emda and the Institute of Business Consulting.
Prior to setting up her own consultancy in 2007, Sarah managed major change and improvement projects for central government, medium-sized enterprises and corporates including BT, Experian and Xansa.
Typically she was responsible for leading high-profile and complex ICT implementations, cost transformation and change programmes. These roles have given her extensive commercial, information systems and people management experienceSarah is a guest lecturer in implementing strategic change at Cranfield School of Management and on Nottingham Law School’s MBA courses.
She holds diplomas in Strategic Business Consulting, Personal Coaching and Marketing. She is a PRINCE II Practitioner, Programme Management Practitioner and NLP Practitioner. She is a Fellow of the Chartered Management Institute and member of the Association of Project Management, Institute of Business Consulting and Institute of Directors.
Dates, locations and fees
Open workshops are held in central London at four-star venues and include morning and afternoon refreshments as well as a two-course lunch.
Next open workshop 23-24 March 2011
The delegate rate is £994 + VAT per person
Early bird discount of 20 per cent for payment in full by 18 February 2011 – meaning you pay just £795.20 + VAT per person.
In-house workshops are run at a venue of the client’s choice and can be delivered anywhere in the world.
Fees are dependent on number of delegates and location.
Contact Jo Ann Sweeney for more information
+44 (0)20 8771 4050